Brief History Of Marlo Logging – 2008
Brothers Bob and Don Sales began Marlo Logging in 1962. Rather than becoming a logging industry survivor, it’s a thriver. It has successfully navigated the comprehensive changes to log harvesting systems and forest management. Marlo has adjusted to periods of intense corporate concentration in the forest industry that today have left only the largest and most cost-efficient companies standing. Godsoe set up his own company in 1996 to assume the log processing and sorting functions for Marlo. He used Cat 320 and 330 carriers to help him do it. The arrangement worked well until 2006 when the Sales brothers finally decided to enjoy their well-earned retirement. And that opened the door for Godsoe. “I really wanted to own the company,” he confides. “I’m a little more broke than I was before, but you have to take a chance to get the rewards.”
Running the company is a new experience for Godsoe. But he’s worked for the logging company since 1990, and is familiar with Marlo’s culture of performance.
James Godsoe has his sleeves rolled up and is ready for whatever the future throws at him. The 37-year old entrepreneur is the new hand on the tiller of Marlo Logging, a log harvesting company that has been an industry institution in the Quesnel region of central British Columbia for 47 years. And while Godsoe recognizes the myriad problems facing the regional forest industry, he’s embracing the challenge of his position.
He has plans to expand Marlo Logging with new equipment to ensure the company can accommodate whatever new roles and opportunities present themselves. Caterpillar equipment and Finning (Canada) service and leasing deals are already playing a pivotal role in that process.
One of his easiest decisions since taking over the company was retaining the recognizable Marlo Logging name. “I wanted to keep and honour the name,” he says. “The Sales brothers worked a long time to build up that name. They taught me a lot, and I’ve a lot of respect for them.” Godsoe is also keen on sustaining and developing the Marlo relationship with licensee West Fraser. “You have to work with the mill and try and keep them happy,” he explains. “You have to figure out how the system works. It’s been fun. I like the challenge of it.”Godsoe reckons working with West Fraser in Quesnel is a bonus, despite the problems facing the B.C. logging industry. “West Fraser has a new sawmill in Quesnel,which is also its headquarters,”he says. “This is the best place to be.”
“It’s better to be the first to try something than the last.” – James Godsoe